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Planowanie strategii to jedna z kluczowych kompetencji organizacji.
Zwłaszcza w czasie niestabilnej sytuacji społeczno - gospodarczej to właśnie dobrze opracowana strategia pozwala trzymać organizację w ryzach i przypomina o realizacji celów i priorytetach podejmowanych działań.

Z kursu dowiesz się:

- Poznasz kompleksowy przegląd narzędzi wykorzystywanych w marketingu
- Dowiesz się co mierzyć i jak mierzyć, by uniknąć błędów
- Poznasz różne typy mediów i ich specyfikę, by móc je efektywnie wykorzystać w swojej pracy
- Zrozumiesz różnicę między poszczególnymi typami kampanii reklamowych i tym, jak je efektywnie prowadzić
- Dowiesz się jak projektować efektywne kreacje
- Dowiesz się o wybranych aspektach prawnych, na które należy zwrócić uwagę działając w marketingu.

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Specjalizuje się w tworzeniu procesów na potrzeby kampanii e-marketingowych, które najskuteczniej doprowadzą użytkownika do celu oczekiwanego przez reklamodawcę. W prowadzonych projektach dużą wagę przykłada do tego, aby pamiętać o efektywności mierzonej wskaźnikami liczbowymi i nie zapominać też o wymiarze jakościowym oraz atrakcyjności przekazywanych treści.

Karierę zaczynał w działach performance po stronie wydawcy (Onet, Allani). Potem przeniósł się na stronę agencji najpierw performance'owej - Novem, potem kreatywnej - Schulz (obecnie Ancymony), w obu piastując stanowiska kierownicze. To doświadczenie różnych perspektyw rynku reklamowego pozwoliło na nabycie wyjątkowo kompleksowej wiedzy. Współpracował z markami Play, mBank, Lot, Bayer, Itaka, 4F, Fundacja GOPR, Pracuj.pl, InterCars, Nestea, Maxfliz, Ceramika Paradyż, Wawel i wieloma innymi. Zajmował się tworzeniem kreatywnych strategii działań reklamowych w Internecie i performance marketingiem, gdzie liczą się konkretne wyniki. Obecnie prowadzi krakowską agencję digital marketingu BeDigital, która wspiera klientów i inne agencje w efektywnym planowaniu działań w mediach internetowych. BeDigital do tej pory zyskało tytuł Sukces Roku 2021 w Panoramie Reklamy Magazynu Press, wyróżnienie Agencja Roku 2022 od Media Marketing Polska i wyróżnienie Diament Forbes 2023.

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