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Panel reklamowy na Facebooku to jedno z najbardziej zaawansowanych narzędzi targetowania dostępnych na rynku - obejmuje nie tylko Facebooka, ale także Instagram, Messengera oraz mobilną sieć aplikacji.

Dzięki kursowi online dowiesz się, jak w praktyce wykorzystać potencjał Facebook i Instagram Ads, jak dobrać cel kampanii, grupę docelową i formaty.

Nauczysz się tworzyć przyciągające uwagę kreacje i pisać atrakcyjne teksty reklamowe.

Stworzysz kampanie reklamowe oparte o remarketing, grupy niestandardowych i podobnych odbiorców, dowiesz się, jak krok po kroku zainstalować Piksel Facebooka i zdarzenia na swojej stronie internetowej. Innymi słowy - nauczysz się kompleksowej obsługi Ads Managera oraz poznasz najlepsze praktyki budowania konta reklamowego i tworzenia kampanii w ekosystemie Facebooka.

Kurs to 9 modułów podzielonych na krótkie lekcje - ponad 8h praktycznej wiedzy i wskazówek w postaci nagrań wideo i materiałów dodatkowych.

👍🏼Samodzielnie skonfigurujesz Business Managera, konto reklamowe i dane płatności.

👍🏼 Nauczysz się dobierać cele reklamowe i organizować swoje konto reklamowe.

👍🏼Dobierzesz optymalną grupę docelową, budżet, a także najlepsze miejsce wyświetlania swoich reklam.

👍🏼 Nauczysz się tworzyć kreacje reklamowe, które realizują Twoje cele biznesowe i komunikacyjne oraz przyciągają uwagę odbiorców. Dowiesz się, jak tworzyć testy A/B i pisać skuteczne teksty reklamowe.

👍🏼Poznasz najlepsze praktyki budowania struktury konta, tips&tricks zarządzania kampaniami i praktyczne porady do skalowania kampanii reklamowych - zaoszczędzisz czas i pieniądze.

👍🏼Dowiesz się czym jest i jak zainstalować Piksel Facebooka, nauczysz się wykorzystywać zaawansowane opcje targetowania: remarketing, bazy mailowe, odbiorcy filmów i inne.

👍🏼Nauczysz się czytać statystyki, wyciągać z nich wnioski i optymalizować swoje kampanie reklamowe. Poznasz najważniejsze wskaźniki i pułapki, które często prowadzą do mylnych decyzji optymalizacyjnych.

👍🏼Poznasz gotowe taktyki i przykłady działań reklamowych, które możesz wdrożyć od razu na swoim koncie. Odkryjesz „zakamarki” Menedżera reklam i sposoby ich wykorzystania.

👍🏼Dowiesz się, jak połączyć Facebooka z Instagramem oraz jak tworzyć reklamy na Instagramie z poziomu aplikacji i Menedżera reklam.

👍🏼Poznasz główne wady i zalety obydwu opcji oraz dowiesz się, dlaczego tak istotne jest dopasowanie kreacji pod Instagram.

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Praktyk w zakresie realizacji działań marketingowych w kanałach digital. Przygotowuje i pomaga we wdrożeniu strategii działań marek w internecie.

Specjalizuje się w performance marketingu (Facebook Ads i LinkedIn Ads) i strategii digital. Posiada przekrojową wiedzę na temat głównych narzędzi digital marketingu. Prowadzi szkolenia oraz wykłady na studiach podyplomowych, wspiera klientów jako konsultant podczas długofalowych projektów. Certyfikowany trener Digital Marketing Institute, współautor podręcznika „E-marketing. Planowanie, narzędzia, praktyka” wydanego w 2018 roku przed wydawnictwo Poltext.

Podsumowanie wiedzy, doświadczenia i osiągnięć Szymona znajdziesz na LinkedIn: https://www.linkedin.com/in/szymonlisowski/

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