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W tym kursie online dowiesz się:

Czym jest Customer Journey, czym różni się od innych narzędzi (User Stories, mapy empatii, service blueprint, lejka zakupowego) oraz jak optymalnie połączyć wymienione techniki tak aby osiągnąć efekt synergii między nimi.
Poznasz 10 zastosowań narzędzia Customer Journey w takich obszarach organizacji jak: marketing, sprzedaż, rozwój produktów & usług, Human Resources (HR) i Employer Branding (EB), zarządzanie, tworzenie innowacji.
Poznasz proces przygotowania się do mapowania doświadczeń klienta (metody badawcze, techniki zarządzania danymi i ich syntezy) - podzielimy się z Tobą wskazówkami i dobrymi praktykami, jak w Socjomanii prowadzimy tradycyjne badania (wywiady, obserwacje, service safari), jak i te cyfrowe (ankiety, analiza zachowań użytkownika, social listening).
Pokażemy Ci krok po kroku jak mapować doświadczenia klienta - nie tylko na teoretycznym szablonie Customer Journey, ale na praktycznym przykładzie.
Będziesz mieć kompetencje do samodzielnego zaplanowania procesu korzystania z Customer Journey w Twojej firmie (współtworzonego ze współpracownikami, klientami, partnerami, a nawet konkurencją!).
Poznasz nie tylko dobre praktyki i przykłady od zespołu Socjomanii, ale również będziesz mieć dostęp do ekskluzywnych wywiadów (nagranych tylko na potrzeby tego kursu!) z liderami zmiany w organizacjach, gdzie wykorzystuje się Customer Journey,
Poznasz wszystkie etapy modelowego procesu Service Design i Design Thinking.
Dostęp do narzędzi premium! W naszym kursie otrzymasz:dostęp do konta premium narzędzia do tworzenia Customer Journey - UXPressia Pro (wraz z instrukcją i tutorialami, jak z niego korzystać), a po skorzystaniu z kursu - rabat -50% na wersję UXPressia Pro dla całego Twojego zespołu ;)
miesięczny dostęp do konta premium narzędzia do social listening i automatyzacji obsługi klienta - SentiOne (wraz z modułem dedykowanym netnografii i naszym dobrym praktykom, jakich danych szukać i jak to robić),
miesiąc darmowego dostępu do pakietu analitycznego - Cux.io (wraz z najnowszymi modułami do prowadzenia zdalnych badań z użytkownikami oraz mierzenia frustracji klientów na stronie, a po tym okresie specjalne warunki na roczny abonament lub szkolenie z analityki jakościowej!).

Zadawaj nam pytania, dziel się swoimi doświadczeniami i uwagami. Czekamy na Ciebie w kursie!

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Podsumowanie wiedzy, doświadczenia i osiągnięć Katarzyny można znaleźć tutaj: https://www.linkedin.com/in/mlynarczykkatarzyna/

","image":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2FODrwq9djRr6JIQY7dKXH%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?fit=crop&h=115&ixlib=python-1.1.0&w=115&s=3e8509699307fd973ceb0f2b80766771","resources_count":null,"salutation":"","title":"CEO, Trainer","slug":"mrs-katarzyna-mynarczyk","order":9,"avatar":"https://cdn.filestackcontent.com/ODrwq9djRr6JIQY7dKXH"},{"id":636,"display_name":"Martyna Tarnawska","first_name":"Martyna","last_name":"Tarnawska","bio":"

Zaraża energią, zaskakuje wiedzą. Zafascynowana tematem trendów w digital i design thinking jako metodyki prowadzenia procesów innowacji.

Szkoli z zakresu digital managementu, digital marketingu i service design. Absolwentka międzynarodowych studiów MA Digital Management (Hyper Island, London) i uczestniczka globalnego programu trendspottingowego tw:in.

Artykuły Martyny znajdziecie tutaj: https://www.linkedin.com/in/martynatarnawska

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