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Instagram jest obecnie trzecią największą platformą społecznościową w Polsce, zaraz za Facebookiem i YouTube!

To serwis, którym marki interesują się coraz mocniej i który zaczął oferować realne korzyści biznesowe dla marek - od budowania zasięgu i wizerunku, po wsparcie sprzedaży produktów. Dynamiczny rozwój tej platformy i coraz więcej dostępnych funkcji sprawiają, że coraz trudniej jest prowadzić efektywne działania marketingowe w tym medium i być na bieżąco ze wszystkimi zmianami. Ten kurs online pozwoli Ci dokładnie poznać Instagrama i jego funkcje, pokaże jak zaplanować i efektywnie prowadzić działania marketingowe w tym serwisie, zainspiruje przykładami działań i trendami, oraz pozwoli Ci wdrożyć się w serwis poprzez praktyczne ćwiczenia i warsztaty. Co zyskasz korzystając z tego kursu?

Dowiesz się jak efektywnie wykorzystywać Instagrama do realizacji swoich celów
Dowiesz się jak dobierać hashtagi do swoich postów
Dowiesz się jak tworzyć angażujące relacje = stories
Dowiesz się jak wspierać sprzedaż za pomocą Instagrama
Poznasz różne narzędzia, które mogą pomóc Ci w pracy
Dowiesz się jak analizować swoje działania na Instagramie

","short_description":"Ten kurs nauczy Cię efektywnego wykorzystania Instagrama do realizacji różnych celów biznesowych - od celów wizerunkowych, po sprzedażowe i employer brandingowe. Podana cena jest ceną brutto.","categories":[{"id":8130,"name":"Karnet Open na wiedzę","slug":"karnet-open-na-wiedze","description":"","order":0,"resources_count":null},{"id":4839,"name":"Social Media","slug":"social-media","description":"Kursy online z zakresu social media","order":11,"resources_count":null}],"image":null,"cover_image":"https://cdn.filestackcontent.com/2xjmAwAdTsqyBXlN50MQ","thumb":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2F2xjmAwAdTsqyBXlN50MQ%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?dpr=1&fit=crop&h=232&ixlib=python-1.1.0&w=310&s=236b7f1e866f9624bc429c7f16883054","thumb_2x":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2F2xjmAwAdTsqyBXlN50MQ%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?dpr=2&fit=crop&h=232&ixlib=python-1.1.0&w=310&s=b720bec524cddb3ca5bd2bdbcb88ec4b","icon":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2F2xjmAwAdTsqyBXlN50MQ%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?fit=crop&h=35&ixlib=python-1.1.0&w=35&s=cf7e353523484ba5cc455c0bb377197d","background_image":"https://pathwright.imgix.net/https%3A%2F%2Fpathwright-static-media.s3.amazonaws.com%2Fdefault-image-set-v1%2Fcover-image-15.png?balph=40&blend=666666&blur=500&bm=screen&fit=max&fm=jpg&high=-80&ixlib=python-1.1.0&q=100&w=1400&s=fcfce8bd4ae6a0ac3d512970378f4a7c","background_overlay":null,"background_image_blurred_cdn":"https://pathwright.imgix.net/https%3A%2F%2Fpathwright-static-media.s3.amazonaws.com%2Fdefault-image-set-v1%2Fcover-image-15.png?balph=40&blend=666666&blur=500&bm=screen&fit=max&fm=jpg&h=250&high=-80&ixlib=python-1.1.0&q=100&w=250&s=34f8bb0582342000a04e28bef85a0f42","background_type":5,"authors":[{"id":6305,"display_name":"Karolina Kociołek","first_name":"Karolina","last_name":"Kociołek","bio":"

Praktyk z zakresu marketingu w mediach społecznościowych, trenerka, entuzjastka digitalu i nowych technologii. Skupiona na poszukiwaniu rozwiązań, które realnie wpływają na rozwiązanie problemów i poprawie wyników klientów.
Przeprowadziła ponad 500 godzin szkoleń i warsztatów z zakresu social media marketingu, webwritingu, personal i employer brandingu, planowania strategii social media i content marketingowej oraz warsztatów kreatywnych wykorzystujących podejście design thinking.

Realizowała projekty szkoleniowe, konsultingowe i strategiczne m.in. dla Wydawnictwa Znak, PZU, Ministerstwa Klimatu, F-Secure, Volkswagen, Veolia, Gedeon Richter, Lagardere Travel Retail, czy Województwa Podkarpackiego. Certyfikowana trenerka Digital Marketing Institute.

Prowadzi zajęcia z digital marketingu na studiach podyplomowych na DSW we Wrocławiu, CDV w Poznaniu, AGH i WSE w Krakowie.

Skontaktuj się z Karoliną na LinkedIn.

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Entuzjastka świata digital, trener, facylitator, project manager i praktyk z zakresu marketingu w mediach społecznościowych. Przeprowadza audyty, screeningi, warsztaty, współtworzy strategię, doradza i szkoli.

Od 2015 roku związana ze światem digitalu. W tym czasie pracowała zarówno po stronie agencji, jak i klienta. Projektuje i prowadzi warsztaty strategiczne z zakresu digital marketingu, obejmujące m.in. wypracowanie ekosystemu, określenie ról i celów każdego kanału, tworzenie ToV i linii komunikacyjnych, opracowanie matrycy komunikacji i harmonogramu zmian w procesie. Ponadto facylituje warsztaty z mapowania ścieżek klienta oraz komunikacji w digital marketingu.

Prowadzi zajęcia z digital marketingu, content marketingu, mediów społecznościowych oraz strategii digital marketingowej w ramach certyfikowanego kursu Digital Marketing prowadzonego na licencji Digital Marketing Institute.
Współpracowała z klientami o bardzo szerokim profilu między innymi w branży: gamingowej, IT, budowlanej, edukacyjnej, prawniczej, podróżniczej, technologicznej, NGO, energetycznej, beauty, farmaceutycznej, instytucjach publicznych, urzędowej, bankowej czy gastronomicznej.

Realizowała projekty szkoleniowe, konsultingowe i strategiczne m.in. dla Hard Rock Cafe, Shell, Acer, DKMS, PortalYogi, Brainy Bees, Bidroom, Green Cell, UMWM, Bergerat Monnoyeur, Crido, InterRisk, Lagardere, MOT, TTI, Hager, Collegium da Vinci, Macmillan Education, Centrum Usług Społecznych w Koszalinie

Skontaktuj się z Anią na LinkedIn.

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