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Strategiczny Content Marketing zmienia się tak błyskawicznie, jak szybko zmienia się styl komunikacji w mediach cyfrowych. A ostatnie lata pokazały nam zupełnie nowe, nieznane dotąd kierunki tych przemian - i zupełnie nowe możliwości planowania, tworzenia i dystrybucji treści.

W moim kursie przedstawię Ci zupełnie nowe, świeże spojrzenie na Content Marketing: nie tylko pokażę Ci w jaki sposób tworzyć treści z wykorzystaniem nowoczesnych taktyk i narzędzi, ale także opowiem Ci o tym w jaki sposób zadbać o skuteczność Twojego contentu w najbardziej dynamicznych czasach rozwoju tej dziedziny.

Słyszałeś już może, że Content Marketerzy to ginący zawód, ze względu na coraz większy udział AI? W ciągu kilkunastu godzin tego kursu zobaczysz, że właśnie zaczyna się zupełnie nowy etap rozwoju tego, jednego z najważniejszych obszarów marketingu.

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Od ponad 10 lat praktyk realizacji projektów digital marketingowych, prowadzonych w międzynarodowych zespołach, m. in. niemieckich, duńskich, czeskich, szwedzkich i holenderskich.
Przez kilkanaście lat pracy w firmach e-commerce poznał tą technologię od podstaw. Współtworzył jeden z największych sklepów internetowych z elektroniką użytkową oraz wchodził w skład teamów, które tworzyły duże platformy e-commerce'owe. Jako manager marketingu ma doświadczenie w pracy dla dużych międzynarodowych koncernów, w tym niemieckich i holenderskich.

Jest certyfikowanym specjalistą Google Ads w 5 obszarach, posiada certyfikat DIMAQ Professional oraz szereg certyfikatów poświadczających specjalizację m.in. w Social Sellingu (od Microsoft), Inbound Sales (od HubSpot) i PR (od Prowly). W Socjomanii specjalizuje się w obszarach szkoleń: Content Marketing w strategii digital, Social Selling oraz video-marketingu. Jest także trenerem Digital Marketing Institute (DMI) oraz wykładowcą z zakresu narzędzi i strategii marketingowych na Wyższej Szkole Informatyki Stosowanej i Zarządzania pod Auspicjami PAN w Warszawie, a także z zakresu E-biznesu na Wyższej Szkole Bankowej we Wrocławiu.

Więcej o trenerze na profilu LinkedIn: https://www.linkedin.com/in/maciejszeffer/

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