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Dowiedz się i naucz, jak projektować, budować i prowadzić społeczności biznesowe.

Każdy z modułów kursu pokrywa jeden obszar z modelu projektowania społeczności, czyli Community Canvas. Krok po kroku przeprowadzimy Cię przez proces podjęcia decyzji o tym, czy Twoja firma powinna mieć społeczność dla swoich klientów, partnerów, współpracowników i zespołów, jak powinieneś się do tego przygotować, jakie decyzje strategiczne wcześniej podjąć, a następnie jak założyć i rozwijać swoją grupę.

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Kurs odkryje przed Tobą tajniki budowania zaangażowanych społeczności wokół produktu, usługi, problemu czy celu, który jest dla Ciebie biznesowo ważny (na przykład wzrost retencji Twoich klientów, zbudowanie pozycji eksperta czy pozyskanie nowych pomysłów produktowych). Najważniejsze jednak, że dowiesz się, jak budować społeczności cenne i potrzebne Twoim klientom oraz jak dbać o długofalowy wzrost mierników, na których Ci najbardziej zależy

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Ma szerokie doświadczenie w prowadzeniu projektów e-commerce dla branży B2B. Współpracowała również z markami z sektora beauty, fashion oraz farma. Brała udział w projektach strategicznych skupujących się na ekspansji marek na rynki zagraniczne. Ma w swoim portfolio marki działające na ponad 20 światowych rynkach. Aktywnie wspiera klientów od momentu badań i tworzenia strategii, aż do egzekucji planów oraz weryfikacji początkowych założeń. Pracowała w projektach dla między innymi marek: Henkel, Benefit System, Boehringer Ingelheim, Indigo.

https://www.linkedin.com/in/martynazadlo/

","image":"https://pathwright.imgix.net/https%3A%2F%2Fcdn.filestackcontent.com%2Fapi%2Ffile%2FNFfpLncoR5e4iyEMuOr9%3Fsignature%3D888b9ea3eb997a4d59215bfbe2983c636df3c7da0ff8c6f85811ff74c8982e34%26policy%3DeyJjYWxsIjogWyJyZWFkIiwgInN0YXQiLCAiY29udmVydCJdLCAiZXhwaXJ5IjogNDYyMDM3NzAzMX0%253D?fit=crop&h=115&ixlib=python-1.1.0&w=115&s=ad6628535de753c0390dc4e100fd899a","resources_count":null,"salutation":"","title":"Digital Marketing Lead @Socjomania","slug":"martyna-zado","order":2,"avatar":"https://cdn.filestackcontent.com/NFfpLncoR5e4iyEMuOr9"},{"id":636,"display_name":"Martyna Tarnawska","first_name":"Martyna","last_name":"Tarnawska","bio":"

Zaraża energią, zaskakuje wiedzą. Zafascynowana tematem trendów w digital i design thinking jako metodyki prowadzenia procesów innowacji.

Szkoli z zakresu digital managementu, digital marketingu i service design. Absolwentka międzynarodowych studiów MA Digital Management (Hyper Island, London) i uczestniczka globalnego programu trendspottingowego tw:in.

Artykuły Martyny znajdziecie tutaj: https://www.linkedin.com/in/martynatarnawska

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